The simple ways of determining your marketing target
The most important thing to do when determining the target market is to make market segmentation. In a simple sense, market segmentation can be defined as grouping certain of your potential customers based on certain similarities. The practical way of determining the target market is to choose the right market segmentation. In the meantime, we’d like you to check out the trusted geofence marketing that you can hire as well.
Here are the practical steps you can take to determine your target market:
Select Locations Your Target Market
First is about geography. Determine which locations your business reaches. There are many ways to determine which location will be the target market. For example by the city, district, province, or can also be based on radius. Do not define location targets too general or broad. This error usually occurs in online stores that only mention “The entire country” as its target market. The selection of the target market location is not the same as the location where your goods delivery courier is reaching. If your online store is serving the delivery of goods to all over your country, at least make a priority location that you shoot. Making location priority will make it easier for you to create your product marketing strategy. Meanwhile, by hiring the trusted geofencing advertising, it’d be easier for you to define your customer’s demographic based on your location.
Define Your Customer Demographic Characteristics
After the next geography factor is demographic. Group your potential customers by gender, age, religion, education, occupation, income, and other demographic factors. You do not need to use all of the above examples, which is important to define who your potential customers are.
Find Out How Psychological Your Customer is
Market segmentation based on psychological or psychographic factors is the most diverse segmentation. Personality, habits, attitudes, and ways of making decisions are some psychographic factors that can be segmentation of the market itself. Targeting “play” children, for example, is an example of psychographic segmentation. On the other hand, pressing the matter of time to your customer’s way of thinking can also improve your chance to convince them of buying your products. For example, the term “limited offer” may make your customers want to buy your merchandises before it disappears from the market, or at the very least before the price goes up.